Introduction In 2025, 74% of homeowners use social media to find local services like garage door repairs. For contractors, picking the right platforms is critical to showcase expertise and attract nearby leads. Here’s where to focus:
1. Facebook: Local Ads & Community Trust
Why It Works: 50M+ local business searches happen daily on Facebook.
Action Steps:
Post before/after project photos and customer testimonials.
Run hyper-local ads targeting neighborhoods (e.g., “Emergency Garage Door Repair [City]”).
Join community groups to answer repair questions. Keywords: Facebook ads for garage door companies, local service ads 2025
2. Instagram: Visual Storytelling
Why It Works: 70% of users discover brands via Reels/Stories.
Action Steps:
Share 15-second Reels of installations or maintenance tips.
Use hashtags like #GarageDoorRepair[City] or #GarageDoorInstallation. Keywords: Instagram Reels for contractors, visual content for garage doors
3. YouTube: Build Authority with Tutorials
Why It Works: “How-to” searches grew 35% in 2024.
Action Steps:
Create tutorials like “Fixing Noisy Garage Doors in 5 Steps.”
Optimize titles with keywords: “Garage Door Spring Replacement [City].” Keywords: YouTube SEO for contractors, garage door tutorial videos
4. LinkedIn: B2B Networking
Why It Works: Connect with builders, realtors, and property managers.
Action Steps:
Share case studies (e.g., “Commercial Door Installation for [Local Business]”).
Use LinkedIn Ads to target construction companies. Keywords: LinkedIn for B2B garage door leads, contractor networking 2025
5. Nextdoor: Hyper-Local Leads
Why It Works: 85% of users trust recommendations from neighbors.
Action Steps:
Offer exclusive discounts to local members.
Respond quickly to repair requests in neighborhood feeds. Keywords: Nextdoor for local contractors, hyper-local social media
Bonus Platform: TikTok
Post quick tips like “Signs Your Garage Door Needs Repair” to reach younger homeowners.
Conclusion In 2025, prioritize Facebook for ads, Instagram for visuals, and Nextdoor for hyper-local leads. Consistent, platform-specific content builds trust and drives bookings.
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